packaging

Donut Berry: Packaging Design for Limited-Edition Ice Cream for “Rud” and “Simi”

How Donut Berry Gained Its Own Character in a Two-Brand Collaboration Project Red&Ko developed the packaging for the limited-edition Donut Berry ice cream for the Ukrainian market, created by the “Rud” brand in partnership with the “Simi” retail chain. The product combined a donut shape on a stick, a pink berry shell, colorful sprinkles, and […]

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Packaging design

The legend of the power of packaging

Once upon a time, when advertising was in its infancy, brands relied on loud slogans and big posters. But that all changed when the true power of packaging was discovered. Today, packaging is more than just a wrapper, it’s the voice of a product, its personality and the key to a customer’s heart.

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