Packaging design by Red&Co: A professional approach to each project
Red&Co is a creative marketing agency that specializes in creating unique and functional packaging design for various products. We help brands to present their products in a profitable way through attractive and practical packaging that ensures effective market positioning. Our designers take into account all the details: from the concept to the choice of materials, so that each package meets brand standards and attracts consumers.
We create packaging design that emphasizes your brand’s personality and meets the requirements of the modern market.
Product packaging design: Burger ice cream case study by the “Rud” company Burger-shaped ice cream – when the packaging supports the product’s character. In product design, there is a category of ideas that look very bold in a presentation but start causing problems in real retail. The Burger ice cream by “Rud” belongs to exactly […]
Product packaging design: Burger ice cream case study Read More »
Product packaging design: how a frozen cake sells the emotion of a holiday! When a frozen cake sells not the taste, but the upcoming evening? With frozen desserts, things are a bit tougher than they seem at the first brief meeting. A person hasn’t tasted the cake yet. Doesn’t see the cream up close. Doesn’t
Product packaging design: Boujee Celebration case study Read More »
When a simple dessert suddenly starts acting like a premium product A glazed banana on a stick sounds as simple as it gets. A person sees a freezer, dozens of boxes, a familiar dessert, and makes a decision in literally a few seconds. In this category, a product either hooks you immediately or simply disappears
Product packaging design: how characters sell a frozen dessert Read More »
Banner or advertising development: how communication turns into a product There are projects where the product becomes the carrier of an idea. And there are situations where the communication itself turns into a product. In these images, it’s not packaging. It is outdoor advertising and digital banners built around a single simple, yet very precise
Banner and advertising development: a visual communication case study. Read More »
Product packaging design: the story of FruIt Ice fruit ice cream There are products that need no explanation. A single glance is enough to understand who they are for, what their mood is, and why you want to pick them up. The image shows exactly such a case. This is FruIt Ice fruit ice cream,
Product packaging design for children: the FruIt Ice fruit ice cream case Read More »
Sweets are not always sold through taste. Often, everything is decided even before the packaging gets into your hands. On the ice cream shelf, the buyer does not read the ingredients, does not look for the brand history, does not analyze. They just look. And make a choice in a few seconds. The image shows
Product packaging design: how to create a taste that is visible even before purchase? Read More »
In food retail, a very simple scene often unfolds. A shopper stops at a shelf, looks at several dozen packages, and makes a choice in a matter of seconds. No detailed analysis, no long deliberations. Their gaze caught the product, and their hand reached for the box. At this moment, it’s not the advertising or
Cookie Dough Packaging Design – When packaging explains the product in seconds. Read More »
In the food business, there is a moment familiar to almost every manufacturer. The recipe has been perfected, production is running stably, but the product on the shelf fails to catch anyone’s attention. The customer walks right past, without even picking up the package. This is exactly when the need for product packaging design arises—a
Packaging Design. Rud Mochi Jelly: When Ice Cream Looks as Good as It Tastes Read More »
Once upon a time, when advertising was in its infancy, brands relied on loud slogans and big posters. But that all changed when the true power of packaging was discovered. Today, packaging is more than just a wrapper, it’s the voice of a product, its personality and the key to a customer’s heart.
The legend of the power of packaging Read More »
The 1980s were a time when the world changed not only politically and economically but also in the field of packaging design. It was an era when packaging began to play a crucial role in marketing and product promotion. What was so special about packaging during this time? Why did packaging become so important in
Creating Packaging in the 80s: A Revolution in Design and Marketing Read More »
