product packaging design

DOCHI product packaging design: how to change the perception of a dessert | Red&Ko

DOCHI product packaging design: how to change the perception of a dessert

DOCHI product packaging design: when a dessert changes the visual scenario DOCHI, a dessert in the format of a soft pastry with a filling. There are categories that remain in a familiar visual scenario for a long time. Desserts, pastries, and sweets often look the same. Soft colors, predictable photos, classic fonts. And it is […]

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Kadaif product packaging design: from ingredient to result. | Red&Ko

Kadaif product packaging design: from ingredient to result.

Product packaging design: how to create context for a niche solution There are products that do not need explanations, but need the right context. The images show a box of kadaif pastry dough, thin threads of dough used for Middle Eastern desserts. This is not a finished product, but a semi-finished product that opens up

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Galicia product packaging design: how visual becomes action | Red&Ko

Galicia product packaging design: how visual becomes action

Product packaging design as an action tool: the Galicia Carrot Rocket case There are projects where the product speaks of taste. There are those where the packaging speaks. And there are rare cases when the packaging becomes a part of the action. The image shows exactly such a case. This is a 200 ml Galicia

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Product packaging design: how to create a taste that is visible even before purchase? | Red&Ko

Product packaging design: how to create a taste that is visible even before purchase?

Sweets are not always sold through taste. Often, everything is decided even before the packaging gets into your hands. On the ice cream shelf, the buyer does not read the ingredients, does not look for the brand history, does not analyze. They just look. And make a choice in a few seconds. The image shows

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Freeze Dried Ice Cream - When packaging turns a new product into a story! | Red&Ko

Freeze Dried Ice Cream – When packaging turns a new product into a story!

Sometimes a product lands on the team’s desk even before a name, an advertising campaign, or an exhibition stand appears. There is a prototype on the desk, along with a few questions. How do we make a person want to try this dessert, even if they have never heard of it? How do we create

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