Order packaging design Articles

Donut Berry: Packaging Design for Limited-Edition Ice Cream for “Rud” and “Simi”

How Donut Berry Gained Its Own Character in a Two-Brand Collaboration Project Red&Ko developed the packaging for the limited-edition Donut Berry ice cream for the Ukrainian market, created by the “Rud” brand in partnership with the “Simi” retail chain. The product combined a donut shape on a stick, a pink berry shell, colorful sprinkles, and […]

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Packaging design

NICE Mochi Ice Cream: Packaging Design for Pistachio Ice Cream for the US Market

Red&Ko developed the packaging concept for NICE Mochi Ice Cream Pistachio targeted at the US market. This project required introducing consumers to a product that remains unfamiliar to a portion of the American audience, while simultaneously avoiding overwhelming the box with explanations. The design relies on a clear information hierarchy, a realistic depiction of the

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Packaging design

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Product packaging design: Burger ice cream case study

Product packaging design: Burger ice cream case study by the “Rud” company Burger-shaped ice cream – when the packaging supports the product’s character. In product design, there is a category of ideas that look very bold in a presentation but start causing problems in real retail. The Burger ice cream by “Rud” belongs to exactly

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Product packaging design: DOGAN VITAL case study

Product packaging design: DOGAN VITAL packaging must work from a distance of several meters. A strange trap has emerged in the natural products category in recent years. Brands tried so hard to look “ecologically correct” that they gradually lost their own distinctions. The shelf filled up with identical jars featuring leaves, craft textures, and calm

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Product packaging design: the creative case study of “67” ice cream.

Product packaging design: how controlled chaos sells ice cream. When packaging works louder than advertising: why “67” ice cream is remembered at first sight! Ice cream packaging has very little time to catch the buyer’s eye. A person opens the freezer, quickly scans dozens of labels, and almost immediately decides what to take. This is

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Product packaging design: Boujee Celebration case study

Product packaging design: how a frozen cake sells the emotion of a holiday! When a frozen cake sells not the taste, but the upcoming evening? With frozen desserts, things are a bit tougher than they seem at the first brief meeting. A person hasn’t tasted the cake yet. Doesn’t see the cream up close. Doesn’t

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Product packaging design: how characters sell a frozen dessert

When a simple dessert suddenly starts acting like a premium product A glazed banana on a stick sounds as simple as it gets. A person sees a freezer, dozens of boxes, a familiar dessert, and makes a decision in literally a few seconds. In this category, a product either hooks you immediately or simply disappears

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DOCHI product packaging design: how to change the perception of a dessert

DOCHI product packaging design: when a dessert changes the visual scenario DOCHI, a dessert in the format of a soft pastry with a filling. There are categories that remain in a familiar visual scenario for a long time. Desserts, pastries, and sweets often look the same. Soft colors, predictable photos, classic fonts. And it is

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EscapeWelt product packaging design: from logic to game.

EscapeWelt product packaging design: how to convey meaning through form There are products that don’t sell at first glance, even if they are of high quality. This is especially noticeable in the logic games category. Wooden puzzles look beautiful in your hands, but on the shelf, they often get lost among boxes that promise nothing.

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Packaging design

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Kadaif product packaging design: from ingredient to result.

Product packaging design: how to create context for a niche solution There are products that do not need explanations, but need the right context. The images show a box of kadaif pastry dough, thin threads of dough used for Middle Eastern desserts. This is not a finished product, but a semi-finished product that opens up

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