The Dubai Chocolate trend has long transcended the confines of standard chocolate bars. In this project for BOUJEE, the iconic concept was reimagined as an ice cream novelty: layered with pistachio, chocolate, and crispy toasted kadayif pastry. For Red&Ko, the creative mission was to preserve the instantly recognizable narrative of Dubai Chocolate while breaking away […]
While mooncakes are an iconic staple within Asian culture, the name alone does not immediately convey to a consumer in Germany what awaits inside the box. In the 8 Panda project, this distinction became the cornerstone of the creative challenge: translating the traditional mooncake concept into an ice cream dessert with a creamy vanilla base,
8 Panda Moon Cake Ice Cream – Packaging Design of an Asian Dessert for the German Market Read More »
A brand-new product line was developed for KOMO: ready-to-use pasta sauces inspired by well-known cheese recipes. As this represents an entirely new territory for the brand, the design challenge went far beyond merely decorating a tube. The goal was to preserve KOMO’s instant brand recognition while promptly communicating to shoppers that this is a completely
KOMO Pasta Sauce – Packaging Design for a Cheese Brand’s Expansion into a New Category Read More »
When a product is sold not merely as a dessert, but as an emotion, the packaging begins to operate on multiple levels at once. It must clarify what the product is, convey its distinct character, command attention on the shelf, and look stunning in close-up promotional shots. In the Boujee Dubai Chocolate Style project, this
How Donut Berry Gained Its Own Character in a Two-Brand Collaboration Project Red&Ko developed the packaging for the limited-edition Donut Berry ice cream for the Ukrainian market, created by the “Rud” brand in partnership with the “Simi” retail chain. The product combined a donut shape on a stick, a pink berry shell, colorful sprinkles, and
Donut Berry: Packaging Design for Limited-Edition Ice Cream for “Rud” and “Simi” Read More »
For the German market, Red&Ko developed the packaging design concept for Dubai Chocolate Style Liqueur under the Boujee brand. The popular combination of chocolate and pistachio needed to be translated from the confectionery category into a premium beverage identity without turning the bottle into an oversized chocolate bar wrapper. A deep blue palette, golden ornaments,
From the Dubai Chocolate Trend to a Premium Liqueur Image Read More »
Red&Ko developed the packaging concept for NICE Mochi Ice Cream Pistachio targeted at the US market. This project required introducing consumers to a product that remains unfamiliar to a portion of the American audience, while simultaneously avoiding overwhelming the box with explanations. The design relies on a clear information hierarchy, a realistic depiction of the
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Dessert Packaging Design Development: Ice Cream Between Cookies: When a Simple Dessert Requires Highly Precise Presentation There is one tricky thing about ice cream. If the product is straightforward, it seems that the packaging will be easy too. The buyer already knows what cookies, plombir, chocolate filling, and milk are. Yet, simple products get lost
Product Packaging Design for Sandwich Ice Cream: Nicee Case Study Read More »
Product Packaging Design for an Event: When Football Season Becomes Part of the Pack Major football tournaments function as a short but very loud window of opportunity for FMCG brands. People watch the matches, gather in groups, buy snacks, drinks, desserts, something “for the game” and “after the game.” During this period, even an ordinary
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Product packaging design: Burger ice cream case study by the “Rud” company Burger-shaped ice cream – when the packaging supports the product’s character. In product design, there is a category of ideas that look very bold in a presentation but start causing problems in real retail. The Burger ice cream by “Rud” belongs to exactly
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