Packaging design

DOCHI product packaging design: how to change the perception of a dessert | Red&Ko

DOCHI product packaging design: how to change the perception of a dessert

DOCHI product packaging design: when a dessert changes the visual scenario DOCHI, a dessert in the format of a soft pastry with a filling. There are categories that remain in a familiar visual scenario for a long time. Desserts, pastries, and sweets often look the same. Soft colors, predictable photos, classic fonts. And it is […]

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EscapeWelt product packaging design: from logic to game. | Red&Ko

EscapeWelt product packaging design: from logic to game.

EscapeWelt product packaging design: how to convey meaning through form There are products that don’t sell at first glance, even if they are of high quality. This is especially noticeable in the logic games category. Wooden puzzles look beautiful in your hands, but on the shelf, they often get lost among boxes that promise nothing.

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Kadaif product packaging design: from ingredient to result. | Red&Ko

Kadaif product packaging design: from ingredient to result.

Product packaging design: how to create context for a niche solution There are products that do not need explanations, but need the right context. The images show a box of kadaif pastry dough, thin threads of dough used for Middle Eastern desserts. This is not a finished product, but a semi-finished product that opens up

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Banner and advertising development: a visual communication case study. | Red&Ko

Banner and advertising development: a visual communication case study.

Banner or advertising development: how communication turns into a product There are projects where the product becomes the carrier of an idea. And there are situations where the communication itself turns into a product. In these images, it’s not packaging. It is outdoor advertising and digital banners built around a single simple, yet very precise

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Galicia product packaging design: how visual becomes action | Red&Ko

Galicia product packaging design: how visual becomes action

Product packaging design as an action tool: the Galicia Carrot Rocket case There are projects where the product speaks of taste. There are those where the packaging speaks. And there are rare cases when the packaging becomes a part of the action. The image shows exactly such a case. This is a 200 ml Galicia

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Product packaging design for children: the FruIt Ice fruit ice cream case | Red&Ko

Product packaging design for children: the FruIt Ice fruit ice cream case

Product packaging design: the story of FruIt Ice fruit ice cream There are products that need no explanation. A single glance is enough to understand who they are for, what their mood is, and why you want to pick them up. The image shows exactly such a case. This is FruIt Ice fruit ice cream,

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Product packaging design: how to create a taste that is visible even before purchase? | Red&Ko

Product packaging design: how to create a taste that is visible even before purchase?

Sweets are not always sold through taste. Often, everything is decided even before the packaging gets into your hands. On the ice cream shelf, the buyer does not read the ingredients, does not look for the brand history, does not analyze. They just look. And make a choice in a few seconds. The image shows

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Freeze Dried Ice Cream - When packaging turns a new product into a story! | Red&Ko

Freeze Dried Ice Cream – When packaging turns a new product into a story!

Sometimes a product lands on the team’s desk even before a name, an advertising campaign, or an exhibition stand appears. There is a prototype on the desk, along with a few questions. How do we make a person want to try this dessert, even if they have never heard of it? How do we create

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mini mochi – When a dessert must look desirable even before the first bite

When a dessert must look desirable even before the first bite On supermarket shelves, desserts live in a very fast rhythm. A person walks past the refrigerated case, their gaze sliding over dozens of packages, and only a few of them truly grab their attention. The decision happens instantly. And often it depends not on

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Hot Scorpion Packaging Design – When packaging conveys heat even before the first bite

When packaging conveys heat even before the first bite On the supermarket shelf, there are products that don’t try to look restrained. They immediately declare their character. Spicy snacks belong exactly to such categories. A person looking for such a product expects not just a taste, but a certain experience. The images clearly show that

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