Product packaging design: Burger ice cream case study by the “Rud” company Burger-shaped ice cream – when the packaging supports the product’s character. In product design, there is a category of ideas that look very bold in a presentation but start causing problems in real retail. The Burger ice cream by “Rud” belongs to exactly […]
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Product packaging design: how controlled chaos sells ice cream. When packaging works louder than advertising: why “67” ice cream is remembered at first sight! Ice cream packaging has very little time to catch the buyer’s eye. A person opens the freezer, quickly scans dozens of labels, and almost immediately decides what to take. This is
Product packaging design: the creative case study of “67” ice cream. Read More »
DOCHI product packaging design: when a dessert changes the visual scenario DOCHI, a dessert in the format of a soft pastry with a filling. There are categories that remain in a familiar visual scenario for a long time. Desserts, pastries, and sweets often look the same. Soft colors, predictable photos, classic fonts. And it is
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