Product packaging design: DOGAN VITAL packaging must work from a distance of several meters. A strange trap has emerged in the natural products category in recent years. Brands tried so hard to look “ecologically correct” that they gradually lost their own distinctions. The shelf filled up with identical jars featuring leaves, craft textures, and calm […]
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Product packaging design: how controlled chaos sells ice cream. When packaging works louder than advertising: why “67” ice cream is remembered at first sight! Ice cream packaging has very little time to catch the buyer’s eye. A person opens the freezer, quickly scans dozens of labels, and almost immediately decides what to take. This is
Product packaging design: the creative case study of “67” ice cream. Read More »
Product packaging design: how a frozen cake sells the emotion of a holiday! When a frozen cake sells not the taste, but the upcoming evening? With frozen desserts, things are a bit tougher than they seem at the first brief meeting. A person hasn’t tasted the cake yet. Doesn’t see the cream up close. Doesn’t
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DOCHI product packaging design: when a dessert changes the visual scenario DOCHI, a dessert in the format of a soft pastry with a filling. There are categories that remain in a familiar visual scenario for a long time. Desserts, pastries, and sweets often look the same. Soft colors, predictable photos, classic fonts. And it is
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EscapeWelt product packaging design: how to convey meaning through form There are products that don’t sell at first glance, even if they are of high quality. This is especially noticeable in the logic games category. Wooden puzzles look beautiful in your hands, but on the shelf, they often get lost among boxes that promise nothing.
EscapeWelt product packaging design: from logic to game. Read More »
Product packaging design: how to create context for a niche solution There are products that do not need explanations, but need the right context. The images show a box of kadaif pastry dough, thin threads of dough used for Middle Eastern desserts. This is not a finished product, but a semi-finished product that opens up
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Product packaging design: the story of FruIt Ice fruit ice cream There are products that need no explanation. A single glance is enough to understand who they are for, what their mood is, and why you want to pick them up. The image shows exactly such a case. This is FruIt Ice fruit ice cream,
Product packaging design for children: the FruIt Ice fruit ice cream case Read More »
Sometimes a product lands on the team’s desk even before a name, an advertising campaign, or an exhibition stand appears. There is a prototype on the desk, along with a few questions. How do we make a person want to try this dessert, even if they have never heard of it? How do we create
Freeze Dried Ice Cream – When packaging turns a new product into a story! Read More »
When a dessert must look desirable even before the first bite On supermarket shelves, desserts live in a very fast rhythm. A person walks past the refrigerated case, their gaze sliding over dozens of packages, and only a few of them truly grab their attention. The decision happens instantly. And often it depends not on
mini mochi – When a dessert must look desirable even before the first bite Read More »
When packaging conveys heat even before the first bite On the supermarket shelf, there are products that don’t try to look restrained. They immediately declare their character. Spicy snacks belong exactly to such categories. A person looking for such a product expects not just a taste, but a certain experience. The images clearly show that
Hot Scorpion Packaging Design – When packaging conveys heat even before the first bite Read More »
